Moving images have great appeal… I don’t think you need to be convinced. Video is the ultimate promotional tool on the Web and is one of the most shared media.
In recent years, we saw a rise in popularity of GIF and they have been incorporated in many app.
CONVERSATION TOOL
With the arrival of VINE and SNAPCHAT, short videos are more popular than ever. Therefore, the major social networks (Facebook, Twitter, Google plus) have decided to include GIF in their messaging app.
The trend is to use GIF to carry on conversations and express moods. Similar to Internet memes, GIFS are shared elements or phenomena that spread via the les INTER-WEBS!
CONVERSION TOOL
Some brands took advantage of this trend by creating a series of GIF available on their Web site. For example, it’s now common for major film studios to launch a plethora of GIF when releasing a movie in theatres.
USE IN WEB ADVERTISEMENT
Nowadays, most of animated banners are in GIF format for compatibility and size reasons. Exit complex flash animations that were dedicated to true connoisseurs. Today, creating an animated Web banner is much more accessible.
USE ON WEB SITE
GIF has been included in Web sites development to bring motion without making them too heavy by adding complex programming code. This is why it’s common to see instruction pages using GIF rather than videos.
You can also put short animations in few relevant places on your Web site to create dynamism.
FAIRE SES PROPRE GIFS
Si vous désirez faire vos propre GIFS, voici des sites spécialisés vous permettent d’en fabriquer :
Sinon, vous pouvez toujours utiliser Photoshop ou GIMP pour créer des GIF plus personnalisés et percutants!
Besoin d’aides pour faire des animations de pro ?
Cumulant plus de 15 ans d’expérience en marketing, David Paquet est un heureux mélange entre stratégie, technique et créativité.
« J’adore vulgariser des concepts, comprendre des modèles d’affaires et aider les autres à focaliser leurs idées! »
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