David Paquet
Cumulant plus de 15 ans d’expérience en marketing, David Paquet est un heureux mélange entre stratégie, technique et créativité.
« J’adore vulgariser des concepts, comprendre des modèles d’affaires et aider les autres à focaliser leurs idées! »
How Can The Strategic Positioning Audit Help You Grow Your Business?
Business strategy is a complex beast. Not many understand strategic positioning, and even fewer...
How to Simplify Delivery of Product Information ?
Have you ever got to a point where you were looking for a specific...
E-commerce Is Heading Towards Your Industry!
In the past years, major corporations have invested to grasp B2B e-commerce market share....
What Lean Marketing Has to Do With Lean Manufacturing?
If you are reading this, you already know all about lean manufacturing. But what...
Moving images have great appeal… I don’t think you need to be convinced. Video...
How to make case studies that convert compelling?
Have you ever had difficulty explaining the full scope of your offer to your...
How To Write an Attractive Call to Action?
Calls to action are everywhere. You see them every day, and there’s a good...
How to Take Advantage of Web 2.0 Marketing and Build a Digital Content Strategy?
Donc, vous vous êtes mis dans la tête de faire du “Marketing 2.0 sur...
8 Reasons to Use a 2D Mascot for Your Branding
Companies are often skeptical, wondering if 2D animation or mascots would really be a...
Why Is Cold Calling Still a Good Thing in B2B?
Generally, cold calling is frowned upon. Don’t you hate being interrupted by a phone...
