David Paquet

Prendre une expertise, la canaliser et la transformer en solution à mettre en marché - c’est ma force. Je la mets au service des consultants et des créateurs de contenus, en plus de les accompagner par mon expertise en marketing et stratégie, afin de maximiser leur potentiel également!

Entrepreneur dans l’âme et stratège passionné, j’ai fondé l’entreprise de solutions SaaS, Marketpedia, en 2021 avec la volonté de de créer, d’éditer et de distribuer des outils d’évaluation et de formation novateurs pour maximiser le potentiel des organisations. Mais tout spécialement rendre accessible la connaissance en management, stratégie, mobilisation et marketing aux PME du Canada et de l’Europe.

How Can The Strategic Positioning Audit Help You Grow Your Business?

Business strategy is a complex beast. Not many understand strategic positioning, and even fewer...

How to Simplify Delivery of Product Information ?

Have you ever got to a point where you were looking for a specific...

E-commerce Is Heading Towards Your Industry!

In the past years, major corporations have invested to grasp B2B e-commerce market share....

What Lean Marketing Has to Do With Lean Manufacturing?

If you are reading this, you already know all about lean manufacturing. But what...

The Power of Gif!

Moving images have great appeal… I don’t think you need to be convinced. Video...

How to make case studies that convert compelling?

Have you ever had difficulty explaining the full scope of your offer to your...

How To Write an Attractive Call to Action?

Calls to action are everywhere. You see them every day, and there’s a good...

How to Take Advantage of Web 2.0 Marketing and Build a Digital Content Strategy?

Donc, vous vous êtes mis dans la tête de faire du “Marketing 2.0 sur...

8 Reasons to Use a 2D Mascot for Your Branding

Companies are often skeptical, wondering if 2D animation or mascots would really be a...

Why Is Cold Calling Still a Good Thing in B2B?

Generally, cold calling is frowned upon. Don’t you hate being interrupted by a phone...