Definition of SWOT
SWOT is an acronym that stands for :
It refers to the SWOT matrix, also known as SWOT analysis. It’s commonly used in business to analyze various aspects of a company, including departments, products, projects, or the entire organization.
Conducting a SWOT analysis involves collecting data on the strengths, weaknesses, opportunities and threats of an organization. This information is then synthesized and presented in a table format, allowing for the identification of crucial elements for developing a business strategy.