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the swot matrix or the swot analysis

Definition of SWOT 

SWOT is an acronym that stands for :

  • Strengths
  • Weaknesses
  • Opportunities 
  • Threats

It refers to the SWOT matrix, also known as SWOT analysis. It’s commonly used in business to analyze various aspects of a company, including departments, products, projects, or the entire organization. 

Conducting a SWOT analysis involves collecting data on the strengths, weaknesses, opportunities and threats of an organization. This information is then synthesized and presented in a table format, allowing for the identification of crucial elements for developing a business strategy.