{"id":601,"date":"2021-10-29T18:43:34","date_gmt":"2021-10-29T15:43:34","guid":{"rendered":"https:\/\/marketpedia.ca\/?p=601"},"modified":"2022-04-15T21:45:17","modified_gmt":"2022-04-15T18:45:17","slug":"what-lean-marketing-has-to-do-with-lean-manufacturing","status":"publish","type":"post","link":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/","title":{"rendered":"What Lean Marketing Has to Do With Lean Manufacturing?"},"content":{"rendered":"<div class=\"wp-block-group smaller\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>If you are reading this, you already know all about lean manufacturing. But what you might not know is that it\u2019s now influencing the way companies are approaching their market strategies and tactics. Here are 5 key points of lean marketing you probably can relate to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Waste minimization<\/h2>\n\n\n\n<p>Most importantly, lean helps minimize the waste without sacrificing productivity. Reducing waste can be achieved by identifying in earlier stages of production what really adds value and what doesn\u2019t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Improve delivery time<\/h2>\n\n\n\n<p>By identifying what doesn\u2019t add value, lean marketing teams can focus on applying the right set of criteria to a given production, thereby improving delivery time. Basically, helping production focus on what really matters improves speed of production.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-agency-startup-illustration.jpeg\" alt class=\"wp-image-606\" srcset=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-agency-startup-illustration.jpeg 700w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-agency-startup-illustration-300x300.jpeg 300w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-agency-startup-illustration-150x150.jpeg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\"><\/noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"700\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20700%20700%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-606 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20700%20700%22%3E%3C%2Fsvg%3E 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" data-srcset=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-agency-startup-illustration.jpeg 700w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-agency-startup-illustration-300x300.jpeg 300w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-agency-startup-illustration-150x150.jpeg 150w\" data-src=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-agency-startup-illustration.jpeg\"><figcaption>lean marketing is all about iteration development<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Get results faster<\/h2>\n\n\n\n<p>Most lean methodologies improve iteration development, which means delivering small chunks of added value that cumulate through time. This could be referred as faster prototyping in the manufacturing world. Now on a marketing standpoint, smaller marketing cycles can bring same results and speed as fast prototyping. In other words, organizations will not have to wait until the end of a 2 years-ambitious-plan to see results. Not only will they get results faster, but they will learn faster, as they will gather precious information during the hike.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Discover trends<\/h2>\n\n\n\n<p>Fast prototyping or fast delivery helps identify what the market really wants. By experimenting in fast cycles, lean marketing should help your organization discover insights, customer needs, data, trends, prospects, etc. Acting on these new discoveries is now made easier, as they guide your team on what really adds value. It can also help teams work with the customers\u2019 perspective instead of their own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Adaptability<\/h2>\n\n\n\n<p>Lean is all about continual improvement. It\u2019s actually one of its foundations. So this means any process has to be continuously improved (challenged) by the people who are affected by it. And if there is one area where there are so few processes, it\u2019s marketing. So by creating a continuous loop of improvement, your marketing team should be able to not only create marketing processes, but improve them and implement new ways of doing things. One has to describe something before he can improve it!<\/p>\n\n\n\n<p>Product development and marketing often combine together to address complex market problems and deliver creative and compelling solutions. Since marketing is a part of every organization (yes, yours too), I would strongly recommend starting to implement simple lean marketing tactics. For more info on iterative support process for marketing, I invite you to read the book The Lean Startup.<\/p>\n\n\n\n<p>Now get out there and start experimenting!<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you are reading this, you already know all about lean manufacturing. But what you might not know is that it&rsquo;s now influencing the way companies are approaching their market strategies and tactics. Here are 5 key points of lean marketing you probably can relate to. 1. Waste minimization Most importantly, lean helps minimize the &#8230;<\/p>\n","protected":false},"author":2,"featured_media":610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Lean Marketing Has to Do With Lean Manufacturing? - Marketpedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Lean Marketing Has to Do With Lean Manufacturing?\" \/>\n<meta property=\"og:description\" content=\"If you are reading this, you already know all about lean manufacturing. But what you might not know is that it&rsquo;s now influencing the way companies are approaching their market strategies and tactics. Here are 5 key points of lean marketing you probably can relate to. 1. Waste minimization Most importantly, lean helps minimize the ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketpedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketpedia-103345305625124\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-29T15:43:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-15T18:45:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-marketing-kid-blocs-lego.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Paquet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Paquet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/\"},\"author\":{\"name\":\"David Paquet\",\"@id\":\"https:\/\/marketpedia.ca\/en\/#\/schema\/person\/0015eae997a438fb8530e3979cfd3a87\"},\"headline\":\"What Lean Marketing Has to Do With Lean Manufacturing?\",\"datePublished\":\"2021-10-29T15:43:34+00:00\",\"dateModified\":\"2022-04-15T18:45:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/\"},\"wordCount\":444,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-marketing-kid-blocs-lego.jpeg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/\",\"url\":\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/\",\"name\":\"What Lean Marketing Has to Do With Lean Manufacturing? - Marketpedia\",\"isPartOf\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-marketing-kid-blocs-lego.jpeg\",\"datePublished\":\"2021-10-29T15:43:34+00:00\",\"dateModified\":\"2022-04-15T18:45:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#primaryimage\",\"url\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-marketing-kid-blocs-lego.jpeg\",\"contentUrl\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-marketing-kid-blocs-lego.jpeg\",\"width\":1920,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/marketpedia.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Lean Marketing Has to Do With Lean Manufacturing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketpedia.ca\/en\/#website\",\"url\":\"https:\/\/marketpedia.ca\/en\/\",\"name\":\"Marketpedia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketpedia.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketpedia.ca\/en\/#organization\",\"name\":\"Marketpedia\",\"url\":\"https:\/\/marketpedia.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketpedia.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/09\/marketpedia-logo-black.svg\",\"contentUrl\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/09\/marketpedia-logo-black.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Marketpedia\"},\"image\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Marketpedia-103345305625124\",\"https:\/\/www.linkedin.com\/company\/marketpedia-ca\",\"https:\/\/www.instagram.com\/marketpedia.ca\/\",\"https:\/\/www.youtube.com\/channel\/UC06apmUF0lgY-p6rbmfVuLA\"],\"department\":[{\"@type\":\"Organization\",\"name\":\"\u00c0 propos\",\"url\":\"https:\/\/marketpedia.ca\/a-propos\/\"},{\"@type\":\"Organization\",\"name\":\"Blogue\",\"url\":\"https:\/\/marketpedia.ca\/blogue\/\"},{\"@type\":\"Organization\",\"name\":\"Carri\u00e8res\",\"url\":\"https:\/\/marketpedia.ca\/emplois\/\"}],\"description\":\"Optimisez vos gains et r\u00e9duisez les gaspillages avec nos diagnostics organisationnels et outils pour un leadership r\u00e9silient. Contactez-nous!\",\"email\":\"support@marketpedia.ca\",\"legalName\":\"ADVIZ MEDIA INC\",\"foundingDate\":\"2016-02-12\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketpedia.ca\/en\/#\/schema\/person\/0015eae997a438fb8530e3979cfd3a87\",\"name\":\"David Paquet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketpedia.ca\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2024\/06\/david_paquet-96x96.jpg\",\"contentUrl\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2024\/06\/david_paquet-96x96.jpg\",\"caption\":\"David Paquet\"},\"description\":\"Entrepreneur dans l\u2019\u00e2me et strat\u00e8ge passionn\u00e9, David Paquet a fond\u00e9 l\u2019entreprise de solutions SaaS, Marketpedia, en 2021 avec la volont\u00e9 de de cr\u00e9er, d\u2019\u00e9diter et de distribuer des outils d\u2019\u00e9valuation et de formation novateurs pour maximiser le potentiel des organisations. Mais tout sp\u00e9cialement rendre accessible la connaissance en management, strat\u00e9gie, mobilisation et marketing aux PME du Canada et de l\u2019Europe. Formation - HEC Montr\u00e9al - Baccalaur\u00e9at en administration et gestion Accomplissements professionnels David souhaite mettre mes forces au service des cr\u00e9ateurs\/chercheurs afin de d\u00e9velopper des produits d\u2019\u00e9valuation et propulser leurs connaissances. Il a contribu\u00e9 au d\u00e9veloppement de nos produits phare : - STRAT+ : Outil de Diagnostic Strat\u00e9gique - ODASE : \u00c9valuation sur la R\u00e9silience et la Mobilisation - MARK+ : Outil de Diagnostic Marketing Pendant plus de 10 ans, David a jou\u00e9 le r\u00f4le de strat\u00e8ge dans sa premi\u00e8re entreprise, l\u2019agence Adviz. Il a contribu\u00e9 \u00e0 structurer l\u2019effort marketing de plus d\u2019une centaine d\u2019organisations dont : - la F\u00e9d\u00e9ration des Kin\u00e9siologues du Qu\u00e9bec - Amnistie internationale Canada Francophone - l\u2019\u00c9cole de st\u00e9nographie judiciaire du Qu\u00e9bec (ESJQ) - Groupe d'investissement responsable (GIR) - Transfert Environnement \u00c0 travers ses mandats, il a pu d\u00e9velopper sa plume, son esprit vulgarisateur et d\u2019\u00e9dition pour cr\u00e9er des formations marketing et des contenus de qualit\u00e9 pour maximiser le potentiel des organisations. David a enseign\u00e9 en sociofinancement et marketing \u00e0 l\u2019\u00c9cole des entrepreneurs du Qu\u00e9bec pendant deux ans.\",\"sameAs\":[\"https:\/\/marketpedia.ca\",\"https:\/\/www.linkedin.com\/in\/david-paquet-ba7a2242\/\"],\"url\":\"https:\/\/marketpedia.ca\/en\/author\/david-paquet\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Lean Marketing Has to Do With Lean Manufacturing? - Marketpedia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/","og_locale":"en_US","og_type":"article","og_title":"What Lean Marketing Has to Do With Lean Manufacturing?","og_description":"If you are reading this, you already know all about lean manufacturing. But what you might not know is that it&rsquo;s now influencing the way companies are approaching their market strategies and tactics. Here are 5 key points of lean marketing you probably can relate to. 1. Waste minimization Most importantly, lean helps minimize the ...","og_url":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/","og_site_name":"Marketpedia","article_publisher":"https:\/\/www.facebook.com\/Marketpedia-103345305625124","article_published_time":"2021-10-29T15:43:34+00:00","article_modified_time":"2022-04-15T18:45:17+00:00","og_image":[{"width":1920,"height":800,"url":"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-marketing-kid-blocs-lego.jpeg","type":"image\/jpeg"}],"author":"David Paquet","twitter_card":"summary_large_image","twitter_misc":{"Written by":"David Paquet","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#article","isPartOf":{"@id":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/"},"author":{"name":"David Paquet","@id":"https:\/\/marketpedia.ca\/en\/#\/schema\/person\/0015eae997a438fb8530e3979cfd3a87"},"headline":"What Lean Marketing Has to Do With Lean Manufacturing?","datePublished":"2021-10-29T15:43:34+00:00","dateModified":"2022-04-15T18:45:17+00:00","mainEntityOfPage":{"@id":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/"},"wordCount":444,"commentCount":0,"publisher":{"@id":"https:\/\/marketpedia.ca\/en\/#organization"},"image":{"@id":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#primaryimage"},"thumbnailUrl":"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-marketing-kid-blocs-lego.jpeg","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/","url":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/","name":"What Lean Marketing Has to Do With Lean Manufacturing? - Marketpedia","isPartOf":{"@id":"https:\/\/marketpedia.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#primaryimage"},"image":{"@id":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#primaryimage"},"thumbnailUrl":"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-marketing-kid-blocs-lego.jpeg","datePublished":"2021-10-29T15:43:34+00:00","dateModified":"2022-04-15T18:45:17+00:00","breadcrumb":{"@id":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#primaryimage","url":"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-marketing-kid-blocs-lego.jpeg","contentUrl":"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-marketing-kid-blocs-lego.jpeg","width":1920,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/marketpedia.ca\/en\/blog\/what-lean-marketing-has-to-do-with-lean-manufacturing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/marketpedia.ca\/en\/"},{"@type":"ListItem","position":2,"name":"What Lean Marketing Has to Do With Lean Manufacturing?"}]},{"@type":"WebSite","@id":"https:\/\/marketpedia.ca\/en\/#website","url":"https:\/\/marketpedia.ca\/en\/","name":"Marketpedia","description":"","publisher":{"@id":"https:\/\/marketpedia.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketpedia.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketpedia.ca\/en\/#organization","name":"Marketpedia","url":"https:\/\/marketpedia.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketpedia.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/09\/marketpedia-logo-black.svg","contentUrl":"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/09\/marketpedia-logo-black.svg","width":"1024","height":"1024","caption":"Marketpedia"},"image":{"@id":"https:\/\/marketpedia.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Marketpedia-103345305625124","https:\/\/www.linkedin.com\/company\/marketpedia-ca","https:\/\/www.instagram.com\/marketpedia.ca\/","https:\/\/www.youtube.com\/channel\/UC06apmUF0lgY-p6rbmfVuLA"],"department":[{"@type":"Organization","name":"\u00c0 propos","url":"https:\/\/marketpedia.ca\/a-propos\/"},{"@type":"Organization","name":"Blogue","url":"https:\/\/marketpedia.ca\/blogue\/"},{"@type":"Organization","name":"Carri\u00e8res","url":"https:\/\/marketpedia.ca\/emplois\/"}],"description":"Optimisez vos gains et r\u00e9duisez les gaspillages avec nos diagnostics organisationnels et outils pour un leadership r\u00e9silient. Contactez-nous!","email":"support@marketpedia.ca","legalName":"ADVIZ MEDIA INC","foundingDate":"2016-02-12","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/marketpedia.ca\/en\/#\/schema\/person\/0015eae997a438fb8530e3979cfd3a87","name":"David Paquet","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketpedia.ca\/en\/#\/schema\/person\/image\/","url":"https:\/\/marketpedia.ca\/wp-content\/uploads\/2024\/06\/david_paquet-96x96.jpg","contentUrl":"https:\/\/marketpedia.ca\/wp-content\/uploads\/2024\/06\/david_paquet-96x96.jpg","caption":"David Paquet"},"description":"Entrepreneur dans l\u2019\u00e2me et strat\u00e8ge passionn\u00e9, David Paquet a fond\u00e9 l\u2019entreprise de solutions SaaS, Marketpedia, en 2021 avec la volont\u00e9 de de cr\u00e9er, d\u2019\u00e9diter et de distribuer des outils d\u2019\u00e9valuation et de formation novateurs pour maximiser le potentiel des organisations. Mais tout sp\u00e9cialement rendre accessible la connaissance en management, strat\u00e9gie, mobilisation et marketing aux PME du Canada et de l\u2019Europe. Formation - HEC Montr\u00e9al - Baccalaur\u00e9at en administration et gestion Accomplissements professionnels David souhaite mettre mes forces au service des cr\u00e9ateurs\/chercheurs afin de d\u00e9velopper des produits d\u2019\u00e9valuation et propulser leurs connaissances. Il a contribu\u00e9 au d\u00e9veloppement de nos produits phare : - STRAT+ : Outil de Diagnostic Strat\u00e9gique - ODASE : \u00c9valuation sur la R\u00e9silience et la Mobilisation - MARK+ : Outil de Diagnostic Marketing Pendant plus de 10 ans, David a jou\u00e9 le r\u00f4le de strat\u00e8ge dans sa premi\u00e8re entreprise, l\u2019agence Adviz. Il a contribu\u00e9 \u00e0 structurer l\u2019effort marketing de plus d\u2019une centaine d\u2019organisations dont : - la F\u00e9d\u00e9ration des Kin\u00e9siologues du Qu\u00e9bec - Amnistie internationale Canada Francophone - l\u2019\u00c9cole de st\u00e9nographie judiciaire du Qu\u00e9bec (ESJQ) - Groupe d'investissement responsable (GIR) - Transfert Environnement \u00c0 travers ses mandats, il a pu d\u00e9velopper sa plume, son esprit vulgarisateur et d\u2019\u00e9dition pour cr\u00e9er des formations marketing et des contenus de qualit\u00e9 pour maximiser le potentiel des organisations. David a enseign\u00e9 en sociofinancement et marketing \u00e0 l\u2019\u00c9cole des entrepreneurs du Qu\u00e9bec pendant deux ans.","sameAs":["https:\/\/marketpedia.ca","https:\/\/www.linkedin.com\/in\/david-paquet-ba7a2242\/"],"url":"https:\/\/marketpedia.ca\/en\/author\/david-paquet\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/lean-marketing-kid-blocs-lego.jpeg","mfb_rest_fields":["title","yoast_head","yoast_head_json","jetpack_sharing_enabled","jetpack_featured_media_url","gutenberg_elementor_mode"],"_links":{"self":[{"href":"https:\/\/marketpedia.ca\/en\/wp-json\/wp\/v2\/posts\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketpedia.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketpedia.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketpedia.ca\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marketpedia.ca\/en\/wp-json\/wp\/v2\/comments?post=601"}],"version-history":[{"count":0,"href":"https:\/\/marketpedia.ca\/en\/wp-json\/wp\/v2\/posts\/601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketpedia.ca\/en\/wp-json\/wp\/v2\/media\/610"}],"wp:attachment":[{"href":"https:\/\/marketpedia.ca\/en\/wp-json\/wp\/v2\/media?parent=601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketpedia.ca\/en\/wp-json\/wp\/v2\/categories?post=601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketpedia.ca\/en\/wp-json\/wp\/v2\/tags?post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}