{"id":584,"date":"2021-10-29T18:34:28","date_gmt":"2021-10-29T15:34:28","guid":{"rendered":"https:\/\/marketpedia.ca\/?p=584"},"modified":"2024-04-25T21:03:56","modified_gmt":"2024-04-25T18:03:56","slug":"the-power-of-gif","status":"publish","type":"post","link":"https:\/\/marketpedia.ca\/en\/blog\/the-power-of-gif\/","title":{"rendered":"The Power of Gif!"},"content":{"rendered":"<div class=\"wp-block-group smaller\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Moving images have great appeal&#8230; I don\u2019t think you need to be convinced. Video and gif are the ultimate promotional tool on the Web and is one of the most shared media.<\/p>\n\n\n\n<p>In recent years, we saw a rise in popularity of GIF and they have been incorporated in many app.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"320\" height=\"240\" src=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-brent-rambo-power-of-gif.gif\" alt=\"gif brent rambo power of gif\" class=\"wp-image-7806\"><\/noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"320\" height=\"240\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20320%20240%22%3E%3C%2Fsvg%3E\" alt=\"gif brent rambo power of gif\" class=\"wp-image-7806 lazyload\" data-src=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-brent-rambo-power-of-gif.gif\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conversation-tool\">Conversation Tool<\/h2>\n\n\n\n<p>With the arrival of VINE and SNAPCHAT, short videos are more popular than ever. Therefore, the major social networks (Facebook, Twitter, Google plus) have decided to include GIF in their messaging app.<\/p>\n\n\n\n<p>The trend is to use GIF to carry on conversations and express moods. Similar to <strong><em>Internet memes<\/em><\/strong>, they are shared elements or phenomena that spread via the les <a href=\"https:\/\/www.urbandictionary.com\/define.php?term=interweb\"><em>INTER-WEBS!<\/em><\/a><\/p>\n\n\n\n<p>Some brands took advantage of this trend by creating a series of GIF available on their Web site. For example, it\u2019s now common for major film studios to launch a plethora of GIF when releasing a movie in theatres.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-frozen-olaf-power-of-gif.gif\" alt=\"gif frozen power of gif\" class=\"wp-image-7810\"><\/noscript><img decoding=\"async\" width=\"500\" height=\"281\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20500%20281%22%3E%3C%2Fsvg%3E\" alt=\"gif frozen power of gif\" class=\"wp-image-7810 lazyload\" data-src=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-frozen-olaf-power-of-gif.gif\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-in-web-advertisement\">Use in Web Advertisement<\/h2>\n\n\n\n<p>Nowadays, most of animated banners are in GIF format for compatibility and size reasons. Exit complex flash animations that were dedicated to true connoisseurs. Today, creating an animated Web banner is much more accessible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-sweater-eggnog-lactaid-1024x576.gif\" alt=\"gif sweater eggnog lactaid\" class=\"wp-image-7814\" srcset=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-sweater-eggnog-lactaid-1024x576.gif 1024w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-sweater-eggnog-lactaid-300x169.gif 300w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-sweater-eggnog-lactaid-768x432.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E\" alt=\"gif sweater eggnog lactaid\" class=\"wp-image-7814 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-sweater-eggnog-lactaid-1024x576.gif 1024w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-sweater-eggnog-lactaid-300x169.gif 300w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-sweater-eggnog-lactaid-768x432.gif 768w\" data-src=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-sweater-eggnog-lactaid-1024x576.gif\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-on-website\">Use on Website<\/h2>\n\n\n\n<p>GIF has been included in Web sites development to bring motion without making them too heavy by adding complex programming code. This is why it\u2019s common to see instruction pages using GIF rather than videos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"359\" src=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-web-navigation-tech-support.gif\" alt=\"gif web navigation tech support\" class=\"wp-image-7818\"><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"359\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20480%20359%22%3E%3C%2Fsvg%3E\" alt=\"gif web navigation tech support\" class=\"wp-image-7818 lazyload\" data-src=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/gif-web-navigation-tech-support.gif\"><\/figure>\n\n\n\n<p>You can also put short animations in few relevant places on your Web site to create dynamism.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-your-gifs\">Create Your Gifs<\/h2>\n\n\n\n<p>If you want to create your own gifs, here are specialized websites :<\/p>\n\n\n\n<p><a href=\"https:\/\/giphy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GIPHY<\/a><br><a href=\"http:\/\/makeagif.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAKE A GIF<\/a><br><a href=\"https:\/\/imgflip.com\/images-to-gif\" target=\"_blank\" rel=\"noreferrer noopener\">IMGFLIP<\/a><\/p>\n\n\n\n<p>You can still use Photoshop or GIMP to create personalized videos!<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Moving images have great appeal&hellip; I don&rsquo;t think you need to be convinced. Video and gif are the ultimate promotional tool on the Web and is one of the most shared media. In recent years, we saw a rise in popularity of GIF and they have been incorporated in many app. Conversation Tool With the &#8230;<\/p>\n","protected":false},"author":2,"featured_media":1192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Gif! - Marketpedia<\/title>\n<meta name=\"description\" content=\"Moving images have great appeal... I don\u2019t think you need to be convinced. Video and gifs are the ultimate promotional tool on the Web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketpedia.ca\/en\/blog\/the-power-of-gif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Gif!\" \/>\n<meta property=\"og:description\" content=\"Moving images have great appeal... I don\u2019t think you need to be convinced. Video and gifs are the ultimate promotional tool on the Web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketpedia.ca\/en\/blog\/the-power-of-gif\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketpedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketpedia-103345305625124\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-29T15:34:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T18:03:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/utiliser-gif-communications-entreprise.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1441\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Paquet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Paquet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/the-power-of-gif\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/the-power-of-gif\/\"},\"author\":{\"name\":\"David Paquet\",\"@id\":\"https:\/\/marketpedia.ca\/en\/#\/schema\/person\/0015eae997a438fb8530e3979cfd3a87\"},\"headline\":\"The Power of Gif!\",\"datePublished\":\"2021-10-29T15:34:28+00:00\",\"dateModified\":\"2024-04-25T18:03:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/the-power-of-gif\/\"},\"wordCount\":284,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/the-power-of-gif\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/utiliser-gif-communications-entreprise.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketpedia.ca\/en\/blog\/the-power-of-gif\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/the-power-of-gif\/\",\"url\":\"https:\/\/marketpedia.ca\/en\/blog\/the-power-of-gif\/\",\"name\":\"The Power of Gif! - Marketpedia\",\"isPartOf\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/the-power-of-gif\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/blog\/the-power-of-gif\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2021\/10\/utiliser-gif-communications-entreprise.png\",\"datePublished\":\"2021-10-29T15:34:28+00:00\",\"dateModified\":\"2024-04-25T18:03:56+00:00\",\"description\":\"Moving images have great appeal... 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Contactez-nous!\",\"email\":\"support@marketpedia.ca\",\"legalName\":\"ADVIZ MEDIA INC\",\"foundingDate\":\"2016-02-12\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketpedia.ca\/en\/#\/schema\/person\/0015eae997a438fb8530e3979cfd3a87\",\"name\":\"David Paquet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marketpedia.ca\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2024\/06\/david_paquet-96x96.jpg\",\"contentUrl\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2024\/06\/david_paquet-96x96.jpg\",\"caption\":\"David Paquet\"},\"description\":\"Entrepreneur dans l\u2019\u00e2me et strat\u00e8ge passionn\u00e9, David Paquet a fond\u00e9 l\u2019entreprise de solutions SaaS, Marketpedia, en 2021 avec la volont\u00e9 de de cr\u00e9er, d\u2019\u00e9diter et de distribuer des outils d\u2019\u00e9valuation et de formation novateurs pour maximiser le potentiel des organisations. 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Mais tout sp\u00e9cialement rendre accessible la connaissance en management, strat\u00e9gie, mobilisation et marketing aux PME du Canada et de l\u2019Europe. Formation - HEC Montr\u00e9al - Baccalaur\u00e9at en administration et gestion Accomplissements professionnels David souhaite mettre mes forces au service des cr\u00e9ateurs\/chercheurs afin de d\u00e9velopper des produits d\u2019\u00e9valuation et propulser leurs connaissances. Il a contribu\u00e9 au d\u00e9veloppement de nos produits phare : - STRAT+ : Outil de Diagnostic Strat\u00e9gique - ODASE : \u00c9valuation sur la R\u00e9silience et la Mobilisation - MARK+ : Outil de Diagnostic Marketing Pendant plus de 10 ans, David a jou\u00e9 le r\u00f4le de strat\u00e8ge dans sa premi\u00e8re entreprise, l\u2019agence Adviz. Il a contribu\u00e9 \u00e0 structurer l\u2019effort marketing de plus d\u2019une centaine d\u2019organisations dont : - la F\u00e9d\u00e9ration des Kin\u00e9siologues du Qu\u00e9bec - Amnistie internationale Canada Francophone - l\u2019\u00c9cole de st\u00e9nographie judiciaire du Qu\u00e9bec (ESJQ) - Groupe d'investissement responsable (GIR) - Transfert Environnement \u00c0 travers ses mandats, il a pu d\u00e9velopper sa plume, son esprit vulgarisateur et d\u2019\u00e9dition pour cr\u00e9er des formations marketing et des contenus de qualit\u00e9 pour maximiser le potentiel des organisations. 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