{"id":4675,"date":"2023-04-20T22:01:02","date_gmt":"2023-04-20T19:01:02","guid":{"rendered":"https:\/\/marketpedia.ca\/comment-le-diagnostic-de-positionnement-strategique-peut-il-aider-la-croissance-de-votre-entreprise\/"},"modified":"2023-09-15T16:31:15","modified_gmt":"2023-09-15T13:31:15","slug":"how-can-the-strategic-positioning-audit-help-you-grow-your-business","status":"publish","type":"post","link":"https:\/\/marketpedia.ca\/en\/blog\/how-can-the-strategic-positioning-audit-help-you-grow-your-business\/","title":{"rendered":"How Can The Strategic Positioning Audit Help You Grow Your Business?"},"content":{"rendered":"

Business strategy is a complex beast. Not many understand strategic positioning, and even fewer are able to wrangle it. However, it\u2019s essential not only to a company\u2019s success, but its survival.  In the US alone,  about a million new businesses open each year<\/a>. Do all of these companies have the expertise necessary to develop a successful strategy? Sadly not: of these million new businesses, half will close within 5 years.<\/p>\n\n\n\n

Businesses, however, especially small and medium enterprises, are the lifeblood of any economy, and entrepreneurship is an indelible part of human nature. The very fact that virtually everyone who starts a business is aware of the gloomy statistic above\u2014and yet still powers through\u2014is proof positive. So how do we bridge the gap between the few who \u2018get\u2019 strategy and the many who need it?<\/p>\n\n\n\n

Can You Rely on a DIY Marketing Strategy?<\/h2>\n\n\n\n

To say that we have access to more information than ever before in human history is an understatement. From 2010-2020, the volume of data created worldwide<\/a> went from 2 to 64 zettabytes (that\u2019s a byte with 10 zeros at the end), and this is expected to have doubled by 2025. So there\u2019s no shortage of information on how to run a successful business. But to weed out the good info from the bad is a full-time job in itself. And the ubiquitous listicles with advice like \u201cHire the right people\u201d, or \u201cBe adaptable\u201d might get clicks, but they don\u2019t provide much in the way of tangible, actionable advice (how<\/em> do you hire the right people? Are you supposed to fire your team and start over? In what way<\/em> do you adapt? How do you know in what direction to pivot?)<\/p>\n\n\n\n

There are also plenty of tools out there to help you conduct market research and analyze market data. But they require a lot of time and effort, not just to learn, but to use. <\/p>\n\n\n\n

This is why many entrepreneurs choose to leave it to the professionals. You barely have time to sleep, let alone learn a field that\u2019s normally a four-year degree! Professional strategy services allow you to take the guesswork out of the equation and make sure that you\u2019re getting the best recommendations for the successful growth of your business based on cold, hard data.<\/p>\n\n\n\n

If strategy services are already available, what\u2019s Marketpedia\u2019s Strategic Positioning Audit bringing to the table? In a word, lots!<\/p>\n\n\n\n

What is a Strategic Positioning Audit?<\/h2>\n\n\n\n

Before a business strategy can be elaborated, it\u2019s important to analyze your current strategy from top to bottom, and from every possible point of view, to identify strengths, weaknesses, opportunities and threats (SWOT).<\/p>\n\n\n\n

This involves collecting data, usually in the form of interviews and surveys, and using various strategic planning matrixes and methodologies to glean insights from this data.<\/p>\n\n\n\n

Marketpedia\u2019s Strategic Positioning Audit is not reinventing the wheel. Audits are an important part of business strategy and marketing. However, they\u2019re often very labor-intensive, which can make them\u2026 not so budget-friendly. They also require the use of several different software programs that don\u2019t necessarily play well together. All of this results in valuable data falling through the cracks, even for the most experienced strategist. <\/p>\n\n\n\n

The Strategic Positioning Audit is the first program to offer automated and adaptable data collection capabilities, all on one integrated platform. While it\u2019s designed for use by strategy professionals, the ultimate winner in this scenario is you. Simply put, you get a better business strategy, in less time and potentially for less money. <\/p>\n\n\n\n

But how do you know your strategy professional is using the Strategic Positioning Audit? Just ask Marketpedia !<\/a><\/p>\n\n\n\n

Howdy, Partner!<\/h2>\n\n\n\n

The Strategic Positioning Audit is done in collaboration with one of Marketpedia\u2019s partners, who you can find listed here<\/a>. We offer this service through partners to ensure that you get the absolute most out of the program. Think of it as getting a medical procedure, like an MRI. You wouldn\u2019t just rent the machine and have at it. It takes advanced knowledge to both operate the equipment and interpret the images. Sure, there\u2019s a WikiHow on how to interpret an MRI, but would you trust it when your health is at play? (No joke; if you see this open on your MRI tech\u2019s computer, run.) <\/p>\n\n\n\n

So, in essence, the Strategic Positioning Audit is saving your partner time. The advantage for you is fewer billable hours\u2014not to mention faster results so you can implement your new strategies quicker and watch your business flourish.<\/p>\n\n\n\n

It\u2019s All About Perception<\/h2>\n\n\n\n

We\u2019ve already learned that before you can build a strategy that works, you have to point the lens at yourself\u2014that is, your business. <\/p>\n\n\n\n

One of the most common problems strategists encounter, and a major impediment to moving forward with a new strategy, is a lack of cohesion in how you and, well, everyone else, see<\/em> your company and the market you\u2019re in. <\/p>\n\n\n\n

Here\u2019s a real-life example: two friends started a shoe company. They agreed on a lot of things: they both wanted to create high-quality, handmade leather goods; they wanted to use sustainable materials and socially-responsible business practices; and they wanted to collaborate with artists to create wearable art that\u2019s also comfortable and functional. Sounds like they\u2019re walking the same path, right? <\/p>\n\n\n\n