{"id":461,"date":"2021-10-18T21:06:50","date_gmt":"2021-10-18T18:06:50","guid":{"rendered":"https:\/\/marketpedia.ca\/?p=461"},"modified":"2022-04-15T21:45:23","modified_gmt":"2022-04-15T18:45:23","slug":"8-reasons-to-use-a-2d-mascot-for-your-branding","status":"publish","type":"post","link":"https:\/\/marketpedia.ca\/en\/blog\/8-reasons-to-use-a-2d-mascot-for-your-branding\/","title":{"rendered":"8 Reasons to Use a 2D Mascot for Your Branding"},"content":{"rendered":"
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Companies are often skeptical, wondering if 2D animation or mascots would really be a good fit for their business. In many cases, they are! Indeed, they have a huge outreach capacity, and the technology is now accessible, so it reduces production costs.<\/p>\n\n\n\n

So why would you use a mascot or 2D animation for your brand?<\/p>\n\n\n\n

1 – TO MAKE IT EASIER TO PROVIDE TRANSLATIONS IN OTHER LANGUAGES<\/h2>\n\n\n\n

With 2D animation, your video capsules or poster advertisements will (almost) never looked disconnected from your target audience when they\u2019re translated. Think about it: a video featuring a local actor doesn\u2019t translate well for a Mexican audience, say.<\/p>\n\n\n\n

2D animation makes it all much simpler. Just record a translated script, and then the video can be exported into another language. Your audience can come from anywhere in the world and identify with the same character!<\/p>\n\n\n\n

The technology has reached the point where we can synchronize an animated character\u2019s lips to a prerecorded sound track. That means 2D animated videos are now much faster to translate and easier to adapt perfectly for all audiences!<\/p>\n\n\n\n

2 \u2013 2D ANIMATION STANDS OUT<\/h2>\n\n\n\n

I\u2019m sure you have a competitor whose branding is\u2026 shall we say lacking? Perhaps something like this video? I challenge you to watch the whole thing from beginning to end!<\/p>\n\n\n\n

For nearly 35 years, corporate videos have all looked the same. Dare to stand out! 2D animation provides you with the opportunity to create a unique style that\u2019ll easily set you apart from the competition.<\/p>\n\n\n\n

3 \u2013 IT CAN EASILY BE REPURPOSED FOR PRINTED MATERIALS<\/h2>\n\n\n\n

If you create a universe with characters, you\u2019ll have a brand that stands on solid ground. Since most 2D animation elements are in vector formats<\/strong>, they can be edited multiple times and resized without any quality loss.<\/p>\n\n\n\n

That means you can easily turn 2D animated video elements into all sorts of derivatives: posters, web banners, cards, advertisements, social media posts, etc.<\/p>\n\n\n\n

Just think of Koodo<\/strong>\u2019s Mexican wrestler!<\/p>\n\n\n\n