{"id":1642,"date":"2022-04-15T22:00:10","date_gmt":"2022-04-15T19:00:10","guid":{"rendered":"https:\/\/marketpedia.ca\/lexique\/nouveaux-entrants\/"},"modified":"2022-06-30T22:51:19","modified_gmt":"2022-06-30T19:51:19","slug":"nouveaux-entrants","status":"publish","type":"lexique","link":"https:\/\/marketpedia.ca\/en\/dictionary\/nouveaux-entrants\/","title":{"rendered":"Nouveaux entrants"},"content":{"rendered":"<p>Les nouveaux entrants sont des nouveaux produits, services ou entreprises s&#8217;ins\u00e9rant dans un nouveau march\u00e9. Qui dit nouveaux entrants, dit nouveaux rivaux. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Des entrants mena\u00e7ants<\/strong><\/h3>\n\n<p>Lors d&#8217;une analyse d&#8217;entreprise et de march\u00e9, sp\u00e9cialement selon les 5 forces de Porter, il faut veiller \u00e0 identifier ces entrants potentiels. Ils peuvent \u00eatre des sources de menaces et ajouter de la comp\u00e9tivit\u00e9. Ces dernieres arrivent avec un pouvoir de nouveaut\u00e9 (capacit\u00e9 financi\u00e8res, produits, sp\u00e9cialisation) et souhaitent fortement acqu\u00e9rir une importante part de march\u00e9 au d\u00e9triment des concurrents d\u00e9j\u00e0 install\u00e9s.<\/p>\n\n<p>De l\u00e0 l&#8217;int\u00e9r\u00eat pour toute entreprise de cr\u00e9er des barri\u00e8res d\u2019entr\u00e9e pour bloquer l&#8217;acc\u00e8s aux nouveaux concurrents. Elle peut aussi tenter de devenir leader de son march\u00e9 pour limiter les nouveaux entrants tout en \u00e9vitant la fragmentation de son industrie. Et ainsi cr\u00e9er des strat\u00e9gies concurrentielles pour se d\u00e9marquer. <\/p>\n\n<figure class=\"wp-block-image size-large\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2022\/04\/nouveau-entrant_V1.1-1024x427.png\" alt=\"barriere march\u00e9\" class=\"wp-image-1576\" srcset=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2022\/04\/nouveau-entrant_V1.1-1024x427.png 1024w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2022\/04\/nouveau-entrant_V1.1-300x125.png 300w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2022\/04\/nouveau-entrant_V1.1-768x320.png 768w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2022\/04\/nouveau-entrant_V1.1.png 1441w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20427%22%3E%3C%2Fsvg%3E\" alt=\"barriere march\u00e9\" class=\"wp-image-1576 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20427%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2022\/04\/nouveau-entrant_V1.1-1024x427.png 1024w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2022\/04\/nouveau-entrant_V1.1-300x125.png 300w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2022\/04\/nouveau-entrant_V1.1-768x320.png 768w, https:\/\/marketpedia.ca\/wp-content\/uploads\/2022\/04\/nouveau-entrant_V1.1.png 1441w\" data-src=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2022\/04\/nouveau-entrant_V1.1-1024x427.png\"><\/figure>\n<h3 class=\"wp-block-heading\"><strong>D&#8217;o\u00f9 viennent les nouveaux entrants? <\/strong><\/h3>\n\n<p>Moins il y a de barri\u00e8res d&#8217;entr\u00e9e, plus c&#8217;est facile pour les entrants d&#8217;int\u00e9grer le march\u00e9. Leur arriv\u00e9e d\u00e9pend d&#8217;une multitude de facteurs : <\/p>\n\n<ul class=\"wp-block-list\"><li>L&#8217;ampleur du march\u00e9 (\u00e9conomie d&#8217;\u00e9chelle)<\/li><li>La r\u00e9putation ou l&#8217;image des entreprises existantes<\/li><li>Le co\u00fbt d&#8217;entr\u00e9e<\/li><li>L&#8217;acc\u00e8s aux mati\u00e8res premi\u00e8res<\/li><li>Les barri\u00e8res culturelles, l\u00e9gales, industrielles<\/li><li>etc.<\/li><\/ul>\n<h3 class=\"wp-block-heading\"><strong>Quelques exemples <\/strong><\/h3>\n\n<p>Pour une entreprise qui d\u00e9veloppe son application de livraison en restauration, la menace de nouveaux entrants sur le march\u00e9 est pr\u00e9sente. De nouvelles applications peuvent \u00eatre cr\u00e9es notamment des versions gratuites avec de nouvelles offres. Pour r\u00e9sister \u00e0 cela, l\u2019entreprise peut s\u2019appuyer sur son anciennet\u00e9 et sa renomm\u00e9e comme <em>UberEats. <\/em><\/p>\n\n<p>Dans le cas d&#8217;Apple, la reproduction de ses innovations technologiques est sa principale menaces. Ses concurrents ou de nouveaux fabricants peuvent cr\u00e9er des appareils qui reprennent certaines fonctionnalit\u00e9s ou caract\u00e9ristiques mises au point par Apple<em>. <\/em>C&#8217;est le cas de la mollette de l&#8217;IPod qui a \u00e9t\u00e9 reprise par d&#8217;autres comp\u00e9titeurs.<\/p>\n","protected":false},"author":3,"featured_media":1580,"template":"","categories":[45,54],"tags":[],"class_list":["post-1642","lexique","type-lexique","status-publish","has-post-thumbnail","hentry","category-marketing-en","category-strategy-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9finition de Nouveaux entrants - Marketpedia<\/title>\n<meta name=\"description\" content=\"Les nouveaux entrants sont des nouveaux produits, services ou entreprises s&#039;ins\u00e9rant dans un nouveau march\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketpedia.ca\/en\/dictionary\/nouveaux-entrants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveaux entrants\" \/>\n<meta property=\"og:description\" content=\"Les nouveaux entrants sont des nouveaux produits, services ou entreprises s&#039;ins\u00e9rant dans un nouveau march\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketpedia.ca\/en\/dictionary\/nouveaux-entrants\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketpedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketpedia-103345305625124\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-30T19:51:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2022\/04\/nouveau-entrant_V4.1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1441\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketpedia.ca\/en\/dictionary\/nouveaux-entrants\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/dictionary\/nouveaux-entrants\/\"},\"author\":{\"name\":\"Jasmine\",\"@id\":\"https:\/\/marketpedia.ca\/en\/#\/schema\/person\/c4e995aaf1fcd372b908b4ee57daf57f\"},\"headline\":\"Nouveaux entrants\",\"datePublished\":\"2022-04-15T19:00:10+00:00\",\"dateModified\":\"2022-06-30T19:51:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/dictionary\/nouveaux-entrants\/\"},\"wordCount\":352,\"publisher\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketpedia.ca\/en\/dictionary\/nouveaux-entrants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketpedia.ca\/wp-content\/uploads\/2022\/04\/nouveau-entrant_V4.1.png\",\"articleSection\":[\"Marketing\",\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketpedia.ca\/en\/dictionary\/nouveaux-entrants\/\",\"url\":\"https:\/\/marketpedia.ca\/en\/dictionary\/nouveaux-entrants\/\",\"name\":\"D\u00e9finition de Nouveaux entrants - 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